Digital Marketing Company in Bangalore

  Content marketing is not just about creating content. It is about creating content that will help your business reach its goals. In this blog, we will look at the different phases of content marketing. From setting the goals to marketing the content. W hat is content marketing in digital marketing?   The term “content marketing” was coined in 2005, by Joe Pulizzi. He published a white paper outlining 10 steps to becoming a content marketer. The approach was designed to help businesses attract more customers by leveraging the power of content. These days, content marketing is a $200 billion industry. This is a huge number, but it’s not that surprising when you consider the fact that 80% of all website traffic is driven by content. Content marketing encompasses items such as blogs, info graphics, eBooks, webinars, and podcasts. The idea is that you create content for the sole purpose of educating and engaging your target audience. The ultimate goal is to generate leads and...

Are SEO concepts still relevant in 2022? How can you improve your ranking on the SERPs and earn more revenue in 2022? How will you implement these strategies and tactics? Just like Google releases algorithm updates from time to time, the SEO industry is unpredictable as well. It will continue to be a primary focus for many digital marketers to improve visibility and organic traffic in the next year. In 2022, what worked to boost your website's ranking in the SERPs is not the same as what worked in the past. Some old-school tactics may have ceased working over the years, but this is simply due to SEO constantly evolving. It is possible you might fail if you post relevant content to users without an SEO strategy. You need to keep up with the latest SEO trends by reinventing your SEO campaigns so that they are more relevant to the user intent to rank better on search engine results pages. In 2022, ranking on the first page of  Google requires a well-defined SEO strategy . Google ranki...

Marketing through Social Media is Important for Businesses Through social media networks, the world is connected, and millions of people use them every day. Providing incredible benefits by reaching millions of customers worldwide, social media has become one of the most   important facets of digital marketing . They help you to connect with customers, increase brand awareness, and increase sales. The five most important reasons for social media marketing include the following: Efficacy Since social media marketing is possible even without spending a lot of money, it is probably the most cost-effective way to advertise. Almost all social networking platforms allow you to create an account and sign up for free. Cost-effectiveness is crucial because it allows you to maximize your return on investment and keep a larger budget for other marketing and business payments. Providing Value to Customers One of the best reasons to market through social media is that your customers already spe...