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Showing posts from February, 2022

Social media marketing tips for small businesses or startups

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  Introduction As the social media landscape continues to evolve and explode, it is increasingly important for startups to be aware of the marketing essential tips to help their social media marketing efforts. Startups face a number of challenges in social media marketing, especially when they are still in their early stages. And the reason why that is there is so much serious competition in the market, and startups have no chance to stand out from it. This competition is fierce and fast, which means that they need not just to think about their marketing strategy, but also start thinking about their social media strategy. In this post, I will share with you some of the essential tips that will help your company go ahead with its social media marketing efforts: Improve your Page Rank – Facebook’s Page Rank tool helps you determine how well your page ranks on Facebook. It’s free to use and you can use it in two ways – get a score from each page or from a single page ...

Importance of Content Marketing Strategy in 2022

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  Content marketing is not just about creating content. It is about creating content that will help your business reach its goals. In this blog, we will look at the different phases of content marketing. From setting the goals to marketing the content. W hat is content marketing in digital marketing?   The term “content marketing” was coined in 2005, by Joe Pulizzi. He published a white paper outlining 10 steps to becoming a content marketer. The approach was designed to help businesses attract more customers by leveraging the power of content. These days, content marketing is a $200 billion industry. This is a huge number, but it’s not that surprising when you consider the fact that 80% of all website traffic is driven by content. Content marketing encompasses items such as blogs, info graphics, eBooks, webinars, and podcasts. The idea is that you create content for the sole purpose of educating and engaging your target audience. The ultimate goal is to generate leads and...